Pullen Plan 2012

We’re not doing a Pullen Plan this year. This is because this is the year for consolidation.  Our plan for 2011 was to work on a wide number of projects and then this year to review everything and weed out what’s not working. Our aim is still for FreeNeedle to account for 50% of our online income (through increasing income from our other sites – not through FN decreasing!).

2011
We launched a few new different types of websites last year. Two that Ian has been working on which are rather interesting are http://www.spinningbatts.com and http://www.yumyumyarns.com . He is also working on a new one now called Photo Chutney, which is like a FreeNeedle for photographers. I launched two and a bit sites, Away With The Pixels and a very new one http://www.digiwithit.com, with http://www.radoodey.com launched, but needing some work.

FreeNeedle continues to do well with 5.8  million visitors in 2011, up from 5 million in 2010, so we just need to translate this success to a couple of our other sites…

Classes have grown in 2011, peaking at 15 hours a week, which is too much, so part of our consolidation for this year will be to work out what is a realistic level.

I’ve slacked a bit on my rubber stamping site for About.com, so part of our focus for 2012 must be to make sure that I don’t let that slide any more.

So, I wonder how I’ll view this non-plan when I look back on it this time next year….!